Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.

Bibliographic Details
Main Author: Lehmann, Donald R.
Other Authors: Winer, Russell S.
Format: Book
Language:English
Published: Burr Ridge, Ill. : Irwin, c1994.
Edition:3rd ed.
Series:The Irwin series in marketing
Subjects:

Walker Library - 4th Floor

Holdings details from Walker Library - 4th Floor
Call Number: 658.8 L52a 1994
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