Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Burr Ridge, Ill. :
Irwin,
c1994.
|
| Edition: | 3rd ed. |
| Series: | The Irwin series in marketing
|
| Subjects: |
Walker Library - 4th Floor
| Call Number: |
658.8 L52a 1994
|
|---|---|
