The age of e-tail : conquering the new world of electronic shopping / Alex Birch, Philipp Gerbert, and Dirk Schneider.

Bibliographic Details
Main Author: Birch, Alex.
Other Authors: Gerbert, Philipp., Schneider, Dirk.
Format: Book
Language:English
Published: Oxford, U.K. ; Milford, CT : Capstone Pub., 2000.
Subjects:
Table of Contents:
  • pt. 1.
  • Strategies for the e-shopping age
  • [ch]. 1. The
  • future of shopping is online
  • [ch.] 2.
  • Physical assets are dead-weight
  • [ch.] 3.
  • New players are seizing power
  • [ch.] 4.
  • Survival of the fastest
  • pt. 2.
  • Four steps to e-shopping success
  • [ch.] 5.
  • Build killer brands
  • [ch.] 6.
  • Getting the Internet store right
  • [ch.] 7.
  • Building individual customer relations
  • [ch.] 8.
  • Create customer-centric business processes
  • pt. 3.
  • Towards the digital economy
  • [ch.] 9.
  • Infrastructure of the future
  • [ch.] 10.
  • It's free : the age of the digital product
  • [ch.] 11.
  • Brave new world of services
  • [ch.] 12. The
  • capital market : a survival kit.