Retail marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald and Christopher C. S. Tideman.

Bibliographic Details
Main Author: McDonald, Malcolm, 1938-
Corporate Author: Chartered Institute of Marketing.
Other Authors: Tideman, Christopher C. S.
Format: Book
Published: Oxford : Published on behalf of the Chartered Institute of Marketing [by] Butterworth-Heinemann, 1993
Series:Marketing series. Professional development.

Walker Library - 4th Floor

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