Retail marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald and Christopher C. S. Tideman.
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| Corporate Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Published on behalf of the Chartered Institute of Marketing [by] Butterworth-Heinemann,
1993
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| Series: | Marketing series. Professional development.
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| Subjects: |
Walker Library - 4th Floor
| Call Number: |
658.87 M14r
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