A skeptic among scholars : August Frugé on university publishing / August Frugé.

Bibliographic Details
Main Author: Frugé, August, 1909-
Format: Book
Published: Berkeley : University of California Press, c1993.
Review by Publisher's Weekly Review

This lucid memoir by the former director of the University of California Press should appeal to those interested in a nuts-and-bolts look at the world of academic publishing. When Fruge arrived in 1944, the press was both physically and intellectually on the university's periphery. Fruge instituted professional business practices, increased the press's power within the university and, in the 1950s, led the press beyond regionalism to develop strengths in Latin American books and in English and American literature. In one of several intriguing anecdotes Fruge reflects on publishing Carlos Castaneda's The Teachings of Don Juan, offering no definitive opinion on whether Castaneda was bluffing. He describes the press's role in launching Film Quarterly (a not-yet-famous Pauline Kael was considered as a possible editor) and the cost-cutting tactic of farming out editing. Fruge, who retired in 1976, offers some time-earned wisdom: university presses should avoid publishing original fiction, since a successful author will eventually leave for a commercial press, and he says the best list is generated by concern for both intellectual quality and market appeal--``We are not missionaries.'' Photos not seen by PW. (Sept.) (c) Copyright PWxyz, LLC. All rights reserved

(c) Copyright PWxyz, LLC. All rights reserved