Milton Rokeach

Milton Rokeach (born in Hrubieszów as Mendel Rokicz, December 27, 1918 – October 25, 1988) was a Polish-American social psychologist. He taught at Michigan State University, the University of Western Ontario, Washington State University, and the University of Southern California. A ''Review of General Psychology'' survey, published in 2002, ranked Rokeach as the 85th most cited psychologist of the 20th century. Provided by Wikipedia