Jonah Berger

Jonah Berger Jonah Berger is a professor at the Wharton School of the University of Pennsylvania, internationally bestselling author, and a world-renowned expert on change, word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on. He has published over 50 articles in top-tier academic journals, teaches Wharton’s highest rated online course, and accounts of his work often appear in places like ''The New York Times'', ''Wall Street Journal'', and ''Harvard Business Review''. Over a million copies of his books ''Contagious: Why Things Catch On'', ''Invisible Influence: The Hidden Forces that Shape Behavior,'' and ''The Catalyst: How to Change Anyone's Mind'' are in print in over 35 countries around the world.

Berger often keynotes major conferences and events like SXSW and Cannes Lions, advises various early stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, 3M, and the Gates Foundation. Provided by Wikipedia
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by Berger, Jonah,
Published 2016
Book
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by Berger, Jonah.
Published 2013
Book
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Published 2014
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