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Marketing metrics : the manager's guide to measuring marketing performance / by Bendle, Neil T.
Published 2016Call Number: Loading…CONNECT
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2
Key marketing metrics : the 50+ metrics every manager needs to know / by Bendle, Neil T.
Published 2021Call Number: Loading…CONNECT
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Electronic eBook -
3
The metrics that marketers muddle / by Bendle, Neil T., Bagga, Charan K.
Published 2016Call Number: Loading…CONNECT
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4
Marketing Metrics: 50+ Metrics Every Executive Should Master / by Farris, Paul, Bendle, Neil, Pfeifer, Phillip, Reibstein, David
Published 2006Call Number: Loading…CONNECT
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Electronic eBook