Frank Bass
Frank Myron Bass (December 27, 1926 – December 1, 2006) was an American academic in the field of marketing research and marketing science. He was the creator of the Bass diffusion model that describes the adoption of new products and technologies by first-time buyers. He died on December 1, 2006. Provided by Wikipedia-
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Who's who in Tennessee; a reference edition recording the biographies of contemporary leaders in Tennessee with special emphasis on their achievements in making the volunteer state...
Published 1961Other Authors: “…Bass, Frank Embrick, 1901-…”
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Mathematical models and methods in marketing,
Published 1961Other Authors: “…Bass, Frank Myron, 1926-…”
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Applications of the sciences in marketing management.
Published 1968Other Authors: “…Bass, Frank Myron, 1926-…”
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