Wroe Alderson

Wroe Alderson (1898–1965), an active Quaker, is widely recognized as the most important marketing theorist of the twentieth century and the "father of modern marketing". Provided by Wikipedia
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by Alderson, Wroe.
Published 1964
Book
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by Alderson, Wroe.
Published 1978
Book
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by Alderson, Wroe.
Published 1968
Book
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by Cox, Reavis, 1900-1992.
Published 1950
Other Authors: ...Alderson, Wroe....
Book