Design thinking for the greater good : innovation in the social sector /

Main Author: Liedtka, Jeanne,
Other Authors: Salzman, Randy,, Azer, Daisy,
Format: Book
Language: English
Published: New York : Columbia University Press, [2017]
Item Description: "Columbia Business School Publishing."
Physical Description: ix, 342 pages ; 23 cm
Bibliography: Includes bibliographical references and index.
ISBN: 9780231179522
Author Notes: Jeanne Liedtka is a professor at the Darden Graduate School of Business Administration at the University of Virginia. Her books include Solving Problems with Design Thinking (2013), Designing for Growth (2011), and The Designing for Growth Field Book (2013), all from Columbia University Press.

Randy Salzman is a journalist and former communications professor. His work has been published in over one hundred magazines, journals, and newspapers, from the Wall Street Journal and the New York Times to Mother Jones , Bicycling, and Style .

Daisy Azer is an an entrepreneur, principal at Waterbrand Consulting Inc., and adjunct lecturer of design thinking at the Darden Graduate School of Business. Her career spans roles in business development and training and development in the financial industry, education, and technology.