Kiss, bow, or shake hands, sales and marketing : the essential cultural guide--from presentations and promotions to communicating and closing / by Terri Morrison, Wayne A. Conaway.

How do you break the ice in the UAE? When do you present a contract in China? How close should you stand to a South Korean? Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do--and what to avoid--in any given sales or marketing situation, fr...

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Bibliographic Details
Main Author: Morrison, Terri.
Other Authors: Conaway, Wayne A.
Format: Book
Language:English
Published: New York : McGraw-Hill, c2012.
Subjects:

Reference - Walker Library - 1st Floor

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Call Number: 395.52 M83ki
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